In this DEMO, Gerard Keogh, founder of Keogh Law Group, draws on more than 40 years of experience in the legal industry and business development to break down how startups can move from survival to thrival.

Through practical insight and hard-earned perspective, Gerard explains how founders can better structure their Startup by focusing on research and development, gathering market intelligence, identifying market stress points, generating stronger concepts, and building with discipline from the start. He also explores the importance of a strong Business Plan, a sound finance plan, resilience, and disciplined execution in navigating marketplace challenges.